Instagram has become, through the years, one of the most important digital marketing platforms. It is filled with tools that can help a new company, establish itself, online. Instastories are one of the most watched adverting online, simply because they are not viewed as such. And so, their quality and the message that they convey, can really help a business grow. Below are a few tips that can let you gain some ground on your competitors, through Instagram tools.
- Look for Help to create you Stories
The one thing that every company should do, when they decide to start marketing themselves on Instagram, is to look for help in order to create Instastories, that Instagram users will love. Why? Because this is the key to grow a larger crowd of followers rapidly. One interesting story can be forwarded and shared by some of your current followers, which can bring more attention to your brand, products and services, all the while attaching new followers to your account. That is why you need ensure that the quality and interest of your stories are always at their best, by following existing story templates.
- Use External Links
This is one reason why you want to grow your followers base rapidly. External links are a great way to promote your company, except… you can only do so once you have reached 10,000 followers. But this is such a great tool! You can then direct your followers towards a page, where you are holding a sale, or a new product/service that you have just launched. This is direct marketing at its best.
- Let Your Customers discover Where You are located
This is a tool that can be used for those with physical locations. When you create a story on Instagram, it lets you indicate the location. You just need to tag it in, and people will be able to find it on a map. In conjunction with the external link, it becomes the most interesting marketing tool, for any special events you will hold.
- Insert the right Hashtags
When you post an Instagram story, it lets you add various hashtags (#) to it. This is a great opportunity to reach people who are interested in something particular, that relates to your story. Just make sure that you use the right ones, that really have an interest for people that may come to your account, through them. Otherwise, it will be wasting their time, and you won’t benefit from it.
Don’t hesitate to create contests as well or go live. That always creates a lot of interest…
