Traffic is the currency in the realm of digital marketing. The more people who visit your website, the more money you have. To do this, web administrators have relied on websites like Alexa.com to give them access to a detailed analysis of keywords, on-page and off-page page optimization, as well as other helpful data.
Therefore, we have put together a list of the top Alexa.com alternatives you can use if you’re seeking for a website similar to Alexa.
What is Alexa?
The organization behind the Alexa.com website’s web traffic research was established in April 1996 and is called Alexa Internet. After three years, Amazon bought the website and has been running the service ever since. The situation is altering, though, since Amazon has said that Alexa.com will be shut down on May 1, 2022. On December 8, the corporation stopped selling new subscriptions, and current users will still retain access through May 1 of the following year.
Best Alexa.com Alternatives
Another well-known brand in digital marketing, Ahrefs is frequently used by SEO professionals in place of Alexa. With the help of this tool, you can improve your website’s performance, examine keywords, monitor site rankings, and more. Ahrefs has more than 11.8 billion terms spread over 10 search engines and is famous for its high-quality data metrics that provide useful information. Pricing for enterprise access starts at $999/month and goes up to $99/month if you really want to explore all of the features.
Link explorer, keyword explorer, and rank tracker are just a few of the tools included in the comprehensive SEO suite known as Moz Pro. In order to reveal content concerns on your website that could benefit from optimization, the business has also implemented a crawl feature. Although Moz Pro is not an exact equivalent (or substitute for) Alexa.com, it includes strong capabilities for website optimization and rank tracking. Starting at $99 per month, Moz Pro can cost as much as $599 per month.
Semrush, a well-known content marketing platform with effective SEO and website research tools, was introduced in 2008. Semrush includes a wide range of capabilities that can assist you with sponsored search advertising, market research, and SEO. A Semrush subscription for a person or business costs $119.95 and $449.95, respectively.
Ubersuggest rounds up our ranking of the top Alexa.com substitutes. The dashboard of top-ranking pages, keyword suggestions, content ideas, and backlink history are some of Ubersuggest’s standout features. Despite not having as many features as Semrush or Moz, Ubersuggest is user-friendly for beginners and does the fundamentals well.
Check out Similarweb if you’re looking for an alternative to Alexa rank for researching your competition’s SEO and web traffic. The platform offers a world-class website ranking algorithm that includes more than 190 nations and/or regions.
Users receive a compressive web traffic study thanks to their 210 website categories and other online data analysis characteristics and statistics. Analysis of digital marketing has never been simpler. Similarweb is a viable alternative you should consider if you predominantly used Alexa.com for web traffic comparison and research.
Spyfu is another Alexa substitute that is worthwhile using. You may monitor term ranks on the website for Google, Yahoo, and Bing, the three most widely used search engines. Also, you will receive suggestions for enhancing your SEO and Google AdWords efforts. With the help of SpyFu, you may access the PPC of your rivals.
It has never been simpler to understand and keep track of the domains that are bidding on your Google AdWords. Your competitors’ expensive Advertisements that have previously tried and failed can be identified using their PPC Negative Match Suggestions, saving you money on such keywords.
7: SE Ranking
An all-encompassing SEO marketing tool, SE Ranking, has potent capabilities for the greatest online traffic monitoring and analysis. This Alexa substitute makes tracking keyword rank simple. Track your website’s search engine, national, or regional rankings and those of your rivals. SE Ranking supports both on-page and off-page site optimization.
Using their SEO management tool, analyze data and important metrics to keep an eye on and manage your backlinks. Keyword research, social media, page change tracking, white-label, and social media management are just a few of the functions supported by SE Ranking.
Use Serpstat if you’re seeking for an SEO tool that offers a trustworthy analysis of how traffic is distributed among domains. The Alexa rank substitute offers exclusive features for simple trending and competitive keyword information. The keywords are divided into groups according to popularity, search volume, competition, and search difficulty.
Also, you can get previous SERP data and utilize it to predict upcoming traffic patterns. You can use the tool to search for and identify niche leaders using keywords and ad examples. Serpstat offers backlink analysis in addition to site SEO audit, rank tracking, competitor analysis, contextual ad analysis, and backlink analysis, among other features.
9: Website Informer
Want to learn everything there is to know about a website? Use the Web Informer SEO tool to complete that. The comprehensive SEO package provides an aggregated view of the most critical site metrics, such as daily visitors, ranking, etc.
The platform includes strong capabilities that make site optimization and rank tracking simple. You can begin with their free plan if you’re starting. But, think about upgrading to the premium package for more SEO tools.