Business cards are a business’s most important tool. They get passed around, collected in Rolodexes, and kept in wallets. However, more than often, business cards are not given enough attention when designing them.
You’ve got a business card and an idea. Now what? Before you can get your product into the hands of the market and start building relationships with potential customers worth millions, you need to make sure that your business card helps to spread the word about who you are and what you do. Here are some tips for designing a business card that inspires people to find out more about your company and its products or services.
Provide links on the cards
Business cards play an important role in the success of your business. You can give your business cards to people and turn them into your customers. For example, if you are a real estate agent, you have to give your business cards to people so that they can call you if they need your service. If you are an online business owner, you have to give the business cards to online shoppers so that they can find you again and buy more from your online store. In order to get more people to call or visit your business, you need to design business cards.
You can use business cards not only to provide your contact information but also to provide links to your social media profiles, website, blog, or other online resources. This allows your contacts to get in touch with you in multiple ways, plus it increases the chance your business will get found online.
Use an intriguing design
Business cards are the most popular form of marketing tool available. People carry them with them and use them to introduce themselves to others. However, business cards only work in favor of marketers if the person handing them out is someone people want to get to know. This is where an intriguing design comes into play. Your business card should be able to catch the eye of a passerby, draw their attention, and make them want to learn more about your company. It will also help if you take the time to make your business card as unique as possible to set it apart from the other business cards in your market.
You can use the QR code for knowing your cards’ conversion rate
Business cards are crucial to making a good first impression, but they’re also a prime example of just how important it is to have a quality design. In this day and age, it’s easy to overlook the value of good design, but a well-designed card can prove more beneficial than you might think. For example, did you know that a well-designed business card can actually improve conversion rate? Yes, that’s right – the type and quality of your design can affect the way your cards are received by potential buyers. If you’re interested in improving the effectiveness of your own business cards, get a QR code on them that can help you track how many people are engaging with it to redeem whatever offer you set.
Make multifunctional business cards
Business cards are a great way to get your information out and also serve as a potent reminder when someone gets home. There are plenty of occasions when a business card can be useful, and they’re often the easiest way to get in touch with someone. However, these days, people are using phone apps and social media more, so the type of business card you give out, as well as the information you include, will have a big effect on how useful it is. One of the creative ways to use business cards is to have your business card be multifunctional. For example, if you’re a small business owner, you might want to consider making some of your cards with a QR code. This will allow anyone who has your card to scan it with their phone and take a look at your website. You could also include a link to your social media pages, or if you sell products, you could even include a link to a product page. Switching up your business cards like this can make them much more useful. It could also have a flashlight built into the card. Or it could have a calculator on the other side.
Insert brand colors
Making use of unique colors will help you make a lasting memory in the minds of your target customers. It makes your business cards stand out and makes any business memorable. That’s why you must choose the perfect colors for your design. Make sure you choose a color that your potential clients will easily remember.
One of the most important elements of effective business cards is color. It’s what draws the eye to the card, and in this case, your logo. Your logo needs to be an easily recognizable element, and the best way to do that is to make it big, bold, and in a color that really stands out. Your logo should be the first thing that people see when they look at your business card, and it should be obvious that it is the central focus of your card.
Brainstorm a call to action
A call-to-action (CTA) is what prompts the user to take an action — in other words, a call to action is the reason people will interact with your business card. It can be a simple word or phrase that encourages people to contact you. For example, the word “contact” or “email”. Or use a more creative call to action, such as “learn more”. This will compel the user to read your business card and dig deeper into what you are offering.
It can be a type of graphic or text used to prompt visitors to click or perform an action. A call to action will always contain a verb and is often placed near the most important content on the business card. It can be used to draw the attention of the readers to your marketing message.