Do you want to use video into your present marketing plan? If so, you should be confident in your decision. According to a Wyzowl study, 69 percent of consumers would rather watch a little video than read an article. This means that video marketing is becoming a more powerful tool for engaging and educating your audience.
With the help of video marketing services, businesses of all kinds can give their audience better experiences by producing informative and entertaining content. It also simplifies the process of using visual content to establish credibility and clarify complicated concepts.
What is Video Marketing?
Video marketing is one of the most successful techniques of doing business. It draws attention and aids in creating a favourable impression on valuable prospects.
And if all of that wasn’t enough, you could reach millions of people online with your message through video marketing. It is a low-cost strategy that provides nearly the same advantages as conventional advertising!
Best Video Marketing Benefits
1: More customers are seeing Videos
Video content is entertaining, relevant, and expanding quickly. Right after Google, YouTube is currently the second-largest search engine worldwide. The staggeringly high number of monthly viewers on YouTube is estimated to reach 1.9 billion. That amounts to about one-third of all internet users and more than a billion hours of daily video consumption.
The magnitude of the market under discussion. By including video marketing into your plan, you may reach a sizable audience of prospective clients.
2: Google Prompt Optimised Videos
You can drive organic traffic to your videos by taking the effort to design and optimize them for search engines properly. This entails deciding on the best video hosting site, generating an interesting thumbnail, ensuring the page it appears on is pertinent and search engine optimized, and crafting catchy titles and descriptions. Though there is much to cover, the work is worthwhile.
You can include links to your videos and video descriptions if you’re publishing content to YouTube. This is just one more illustration of how using video on your website may increase traffic.
3: Videos Have A Higher Chance of Going Viral
It might not take too much effort to recall the last occasion when a friend or relative emailed you a video with the instructions, “Watch this!” Bite-sized, humorous, emotive, and/or amusing videos are what go viral. Another major benefit of video is that it’s a terrific way to bond with loved ones over them.
Unbranded viral videos, such as funny TikToks or adorable kitten movies, can occasionally go viral. However, the majority of high-caliber video production you see these days is handled by advertising companies. Even while some have large budgets and others have smaller scales, they are all connected by their capacity to captivate audiences and elicit strong feelings from them.
4: Videos Can Enhance the Image of Your Brand
Related to the last step, take a moment to consider the companies you value. Their video marketing has likely improved their reputation.
It’s possible that you no longer mentally associate the two. However, marketers also spend a lot of money to have their products included in TV series and motion pictures since they know how effective video is. Don’t worry if your goals are more precise than what product placement would enable or if you don’t have that kind of funding.
5: Videos Increase Success on Social Media
Even moderately effective videos are meant to be shared, even though viral videos are the ultimate goal of video marketing. The majority of social media is a visual medium. Even Twitter, a platform predominantly built on short-word snippets, has a lot of image and video ads. Captions and context assist, but mostly you’re watching.
6: Boost Revenue
A survey by Aberdeen Group shows that brands using video marketing boost their sales 49 percent faster annually. It is also evident from the State of Video Marketing 2020 Report that visual content promotes sales. Eighty per cent of consumers, or the clear majority, agree that video content boosts sales. Ninety-five per cent of those surveyed stated they intended to raise their 2020 budget for video marketing.
7: Increase Awareness
Since social media is where customers view videos, sharing material there aids in boosting company visibility.
According to a HubSpot online poll, networking sites are the exact places where users keep up on news, business, and lifestyle stories. Although 52% of viewers still prefer Google for material, 48% of respondents say they check their Facebook feed to remain up to date on various subjects.
8: Establish Trust
Building trust with viewers and humanizing a business are two benefits of video marketing. The ideal way to approach this is to demonstrate to them that your business is dedicated to providing the greatest service or product and that you are aware of their requirements and concerns. Since people actually detest manufactured narratives and produced content, authenticity is crucial.
Depending on your product, message, and objective, there are many format possibilities to select from.
9: Increased ROI
The amount of money you will gain after subtracting all of your content creation and promotion expenses is indicated by your return on investment (ROI). Despite the fact that video marketing can be expensive and time-consuming, the majority of companies believe it provides a decent return on investment. According to a Wyzowl report from 2021, 78% of marketers believe that employing video has increased sales. The majority of respondents (84%) also reported that using visual content increased their lead generation, and 83 percent said that using video decreased the bounce rate of their website.
10: Increases Sales and Conversions
You could make a lot of money with videos. You may increase conversions by eighty per cent by including a product video on your landing page.
Seeing a video with an engaging presenter instead of just reading the search results can have a big impact on consumer behaviour and turn someone from a reader into a lead.
Best Video Marketing Agencies
1: MINIM – Best Video Marketing Agencies in North America
MINIM is a creative content agency with its headquarters in Costa Mesa, California. It offers a comprehensive range of video marketing services to companies of all sorts, from startups to large corporations. Using an avant-garde methodology, MINIM produces unique and inventive content that is tailored to your strategy and helps you meet your marketing goals.
In addition to offering assistance with photography, scripting, and campaign planning, you can count on this business to create a plan for your video production endeavours.
Visit Website: MINIM
2: Epiphanio – Video Marketing Agencies In Ohio
Epipheo is a video production company that specializes in marketing strategy and video production for mid-market and enterprise clients in a range of industries. They provide a wide range of services, including strategy creation and implementation, to meet a variety of demands.
Whiteboard videos, video courses, and live-action video creation are among Epipheo’s areas of expertise.
Visit Website: Epiphanio
3: The DVI Group
The DVI group has established itself as an award-winning video creative company by maintaining quality. The company specializes in a wide range of video production genres, such as corporate, business, digital, and video marketing. In addition to their wide range of expertise, The DVI Group boasts a diverse clientele. Home Depot, Mercedes-Benz, Revlon, and AT&T are a few companies on this list. The DVI Group employs over thirty people and was established in 1999.
VIist Website: DVI Group
4: Bottle Rocket Media – Video Marketing Agencies In Chicago
The company Bottle Rocket Media creates video material. They serve clients of all sizes and in a variety of sectors by producing videos and developing AR/VR applications. They offer motion graphics, virtual event creation, and video production. As a creative agency, their speciality is visual storytelling, which they use to produce powerful video content that tells the client’s story and meets their needs.
This creatively-focused organization goes above and above to tailor its video production services to each of its clients.
Visit Website: Bottle Rocket Media
5: Dragon360 – Video Marketing Agencies In New York
Dragon360 is a leading digital marketing agency that uses a people-centric strategy to drive brand growth across industries. With a strong foundation in data analysis, they specialize in integrated advertising, creative content, and strategic insights. They are excellent at developing strategies that generate demand, interacting with customers, and fostering cross-functional cooperation as a Google Partner.
Visit Website: Dragon360