Signage (also known as using signs or graphic displays to promote, identify and provide information about your business) is important for your business and its success for a number of reasons. This article aims to highlight and shed light on the ways in which signage is important for the success of your business. So, if you are a business owner, this article is just for you!
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Signage is great for advertising and marketing
First and foremost, signage is important for business because of its advertising and marketing potential. You can use signs and graphics to advertise your business and put it out there in the world. Importantly, using signage for advertising and marketing is very smart because it is a cost-effective method. So, compared to other forms of marketing methods, signage can help save your business money while achieving the intended aim of reaching a wider audience (a win-win situation). So, head over to Mandoe to easily create beautiful digital signage for your business, company, or organisation. You can place the signs almost anywhere to get your business heard and seen.
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Attract and entice customers
As with all other marketing and advertising methods, the purpose is to educate and inform potential customers. So, signage can help you do that particularly well. Since the method relies heavily on graphics and vision, you can use signs to capture the attention of potential customers from outside. Some surveys found that eight out of ten customers said they had gone inside a shop or business that they had never entered before basely purely on its signs, according to FedEx. So, it is clear that if your business is able to create and develop well-designed signage, you could reach and attract a wider customer base. Have you ever personally entered a new shop or business because something outside it attracted you? Well, the answer for quite a lot of people is probably yes. Signs and graphics have the potential to be powerful tools, so use them and take advantage of them!
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The connection between signage and recognition
Further, signs can help people recognize and know your business. This is one of the more basic and fundamental purposes of signage. Without signs outside your shop (assuming your business is on the ground and not digital), then people would not know where and what your business is all about. So, you need signs in order to effectively communicate what your brand and business is and what you offer. Ideally, you want your business to create a name for itself and be easily recognized – the more people, the better. To do this, make sure that the signage you use is well designed (i.e., it is neat, short, simple, straight to the point, original and bold). Other characteristics of well-designed signage include the fact that:
- Signage has to be immediately noticeable – If you want to truly catch the eye and attention of potential customers, you must make sure that your sign is noticed practically straight away. If your sign fails to catch a potential customer’s attention straight away, then this is an indication that your sign is not as effective as it could be. There is no point in spending time and money on signage that does not do its job of attracting and enticing customers. So, make sure that the sign is visible and attractive. Importantly, there are a number of factors that typically influence the visibility of the sign. These include size, height, font size, and colour contrast. To best optimize the sign and its design, you ideally want to create a sign that accounts for all these different factors. Make sure that the font size is large enough (you want the sign to be legible by the most amount of people as possible). Furthermore, you must ensure that the colours used to create the sign work well together. Top tip: Usually, colours that are opposite each other on the colour wheel provide the best colour contrasts on signs.
- Signage is well illuminated – If you wish for your sign to truly stand out of the crowd, then you should definitely consider getting it illuminated (i.e., add some light to your signage). Why? This is because adding some light to the sign can help increase how readable and visible the sign is. It is important to note that illuminating the sign is both beneficial during the daytime and night-time. Further benefits of illuminating signage are as follows. Illuminated signs are affordable, effective, allow for a wide selection of designs, and can be environmentally friendly (if, for example, you use energy-efficient lighting options such as LED).
- Signage is placed in the best location – There is no use creating and developing an amazingly designed sign if nobody can see it. So, if you want to gain the most out of your sign, then it is important to place the sign in an area or place that people will see it and where more people can engage with it. Examples of places in which you could locate your sign include storefront windows, places where there is lots of traffic, entry and exit points, and places were people tend to congregate (e.g., checkout lines, parks, reception areas).
So, do not skip this step. Hire professionals to do the job for you if you are incapable of designing the signage well all by yourself. Get your brand heard and out into the market by utilising signage.
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Enhances communication
Customers are an integral, if not the most integral, aspect of any business. So, another reason why signage is important for your business success is that it can help improve and boost the communication between yourself (the business or organisation) and the customer. Many people will have learnt and been taught about the importance of communication. So, the same applies to businesses. If you want your business to succeed and grow, it needs to build relationships and effective communication with its customers, which signage can help do.
