Did you just open a salon and you want to make sure your services are relevant and your interior decor and aesthetic are attractive to your talent and potential clients? Or are you looking for simple ways to spruce up the look and feel of a salon that feels dated? Either way, you have come to the right place.
Salon branding, design and decor are all important parts of running and operating a successful business that makes your talent happy to come into work and keeps your clients coming back. When clients visit a salon, they want an experience that makes them feel relaxed and inspired, and these feelings can be created and achieved through stand-out services, eye-catching branding and a cohesive salon design.
There are many salons out there for clients to choose from, but to attract and retain clients, you will want to create a unique salon atmosphere, service and business model that sets you apart from the crowd.
To narrow in on just how you can make your salon stand out and look more unique, we will share some specific techniques that will instantly give your salon and branding a facelift.
Ways to Make Your Salon Unique
If you’re looking for inspiration when it comes to renovating your salon’s space, branding, services or aesthetic, keep reading to learn more.
- Refresh Your Salon’s Branding
Are your logos, website or social media presence feeling dated? If you find it hard to relate to your salon’s overall brand, it may be time to refresh your logo or website. Whether you decide to DIY a new logo or website or hire a professional graphic designer and web designer, a new logo and website can do a lot for a brand.
- Create Shareable Content
If you want to boost your presence and learn how to build clientele, you may want to start creating shareable content on social media and on your website. Whether you are creating engaging infographics and videos for your Instagram page or writing blog posts for your website that position your salon as a thought leader, this is a great way to stand out among competitors and appeal to new clients. Giving your salon a voice through shareable blog content and social media posts isn’t something every salon is doing. And that’s why we feel like this approach is a great way to stand out right now.
- Renovate Your Space
Have you and your team outgrown your salon? Some obvious signs that this has occurred include worn equipment, lack of space, having to turn clients away and more. If this sounds like your salon, you can make plans to renovate or expand your space. During this renovation, you can implement new features that will make your salon more unique. For example, you can try building a photo wall that instantly makes your salon look more Instagrammable. Check out our planner tool to easily get started drafting your ideas today.
Source: Minerva Beauty
- Replace Outdated Equipment
If your equipment is looking worn or isn’t working like it used to, you can give your salon an instant facelift by investing in new salon equipment. As you shop for new equipment, prioritize designs that are modern and unique to give your salon a look that is one of a kind.
- Hire Talent That Specializes in Unique Services
Do your services differ from other salons in the area? If not, it may be time to hire specialized talent that performs unique services that other salons don’t offer. For example, you could hire a colorist who specializes in color painting or a unique technique. This is a great way to instantly differentiate your salon from others around you.
- Renovate Your Customer Experience
Sometimes, your salon’s design needs to be renovated to create an experience that is unparalleled, but have you ever thought about renovating your customer service? To learn how you can better serve your clients, you can conduct surveys and then create actionable items for your staff to take. Small things like adding quality seat covers and comfortable shampoo bowls can go a long way in increasing the relaxation your customers get at your salon. A customer experience unlike any other is a great way to not only boost clientele, but also a way to differentiate your salon from competitors.
Source: Minerva Beauty
- Revamp Your Salon’s Aesthetic
If you want to enhance your salon’s features and decor with a new aesthetic, this is a quick way to make the space and your services feel more special. There are many different salon aesthetics like boho chic, industrial, modern and classic. When you are changing the aesthetic, it’s important to think about making every aspect cohesive. From shopping for styling chairs to hanging up wall shelves, everything should work well together.
- Focus on Social Media
Running a salon is a lot of work in itself, but many salons are missing the mark on their social media presence. One way for a salon to stand out is by having a social media page that is informative, entertaining and engaging. Salons can achieve this by encouraging their stylists to post the work they are proud of, as well as ask their clients to post their hairstyles and tag them. Salons can also create content that is highly shareable like hair transformation videos and before and after photos. These types of content perform well on social media and can elevate your brand and make it unique.
- Offer Can’t-Miss Promotions
Beyond aesthetics and an engaging social media presence, salons can stand out by simply offering can’t-miss promotions. These promotions are offered regularly and are too sweet of a deal to miss out on. If there are many salons in your area, you can make your salon more unique through promotions that draw clients in.
Congratulations! You’re one step closer to giving your salon the ultimate edge by implementing these practices to stand out. Whether these are changes you can implement quickly or you find them to be more of a long-haul approach, these strategies are well worth a try. Of course, changes don’t happen overnight and some of the most unique and appealing salons weren’t created in a day so trust the process!