Finding and analyzing the behaviours, actions, and signs that your users set off in your product or service is what product analytics is all about. Product analytics help the product, growth, and marketing teams keep track of how engaged, loyal, and how often people use the app. This lets them run tests, learn more, and make changes to the product roadmap, GTM strategies, and other things.
Oil may be the new oil, but kids who grew up in the 1990s will remember when data was the new oil. When you make a product or a digital experience, you always want to know who uses it and how they do it. To make your service better for your customers and make it work better, you need to know how the end user acts and what problems they are having. In today’s very competitive market, where there’s no room for guessing or speculation about how well your service works, product analytics is essential. It tells you important things about the features your customers use and how to make them better, so it really grabs their attention.
There are a lot of unknowns when you’re making digital products: People will like and use your answer if it works well. With so much competition, how do you become well-known? Are you sure that your investment will pay off in the long run? Product tracking tools are the only way to find out.
Best Procuct Analytics Software you can use
You can’t just go with your gut and guess what people want if you want to make a product that meets their needs. Product teams that are good at what they do need to understand and care about their users and use data to build and improve their products.
1. Countly
To meet business goals and improve the customer experience, Countly is the best product analytics platform in the world. It helps measure innovation and keep track of product performance. It uses more than 2,000 computers around the world to reach more than 16,000 apps and record more than 1.5 billion unique IDs. Its cutting-edge platform collects click and app usage data from desktop, mobile, and online apps in real time and shows the data to see how users are acting.
The tracker keeps track of and predicts real-time data such as views, landing and exit pages, bounces, page time, heatmaps, and more. A lot of plugins for user profiles, complex segmentation, behavior analysis, warnings, and other things could be added to make the software even better at what it does and how easy it is to use. Check out HDR Software as well.
2. Amplitude
Amplitude is a $2 billion company that was one of the first to use digital product intelligence. It is traded on the Nasdaq. G2 Product Analytics rates it as the best and 26 Fortune 100 companies use it. The main goal of amplitude analysis is to learn more about customers’ personalities, levels of involvement, and behavior by finding friction points and following their paths.
It looks at the results by finding out more about sales and coming up with new products that keep customers coming back. Customers can buy digital goods right away from the website. The value of digital spending goes up when you understand indicators other than page views and clicks, like user attributes, frequently used features, high-value customers, user engagement, conversion, and so on.
3. Pendo
Pendo helps businesses understand how customers see their goods and how different paths through the product lead to more useful business data. It is used to get more people to use software products by Fortune 500 companies, B2B tech startups, healthcare systems, and schools. Its main selling point is that it mixes in-app messaging with detailed product analysis and customer feedback. This makes it simple for people to get used to the software right away.
This platform lets product teams work together on both qualitative and quantitative data. This helps them make smart choices about how to serve customers throughout the lifecycle of the product. Short version: Pendo helps companies learn more about their products, like which features people use and don’t use. What is the best choice, what character causes conflict, and so on? This will let the company make new products and make customers feel better. To get the most out of the product, the technology also helps with in-app messaging, manuals, and directions that don’t need any code.
4. GoodData
GoodData gives businesses a BI (Business Intelligence) tool for making and sharing product analysis in order to help them get a better return on their investment (ROI). This platform helps people come up with data strategies that can be used to build new goods. Any manager can make new reports and change dashboards, graphics, and more with easy-to-use, customizable dashboards. They don’t need any special skills. Because its architecture is flexible, companies can offer analytical solutions to employees, clients, and business partners while still being able to use their current infrastructure.
Along with that, you can connect to many systems and data warehouses, like AWS Redshift, BigQuery, Snowflake, PostgreSQL, and Vertica. GoodData promises the highest level of data safety by using cutting-edge technology and the best methods in the business. This platform uses different levels of protection required by international rules like GDPR-S, SOC2, PII, ISO, CCPA, and more.
5. Fullstory
Fullstory is a well-liked option for analytics software that investigates the precise places where users of your software, app, or website may be encountering issues. Recognizing problems will enable you to take action.
By efficiently fixing issues like 404 error pages and missing tags, this product analytics software guarantees a more seamless online experience.
Not only that, but your analytics tools also need to effectively integrate with the rest of your toolkit. Popular project management programs like Slack, Trello, and others are integrated with Fullstory.
6. Glassbox
One product analytics solution that provides you with information on how people engage with your digital product across several channels is Glassbox. It matters not just what they do, but also why they do it.
Making decisions is sped up by this unclouded perspective. Additionally, to improve your results if making
decisions is proving to be difficult, think about utilizing free decision-making templates.
7. Logrocket
Logrocket simplifies the process of visualizing important behaviors and conveniently tracking trends by deciphering the “why” behind your key metrics and KPIs. Because it takes little tech understanding, the majority of people adore it. AI can quickly offer you with the product answers you require.
Moreover, the funnel insights delve deeply into the reasons behind people abandoning your product, assisting you in identifying the products that bring the greatest value to your users. Because of this, it is among the top product analytics tools available for encouraging user adoption.
8. Google Analytics
With a plethora of free tools for comprehensive business data analysis, Google Analytics tops our list of the finest product analytics software. Google Analytics gives you the ability to examine data across platforms, including your website and app, and offers insightful information about your user base.
Goal monitoring is made easier by features like SMART goals, which guarantee that your efforts are directed toward your goals. What’s the best thing, then? You have access to information that only Google can provide.
Connect and make use of those insights to improve outcomes, as Google offers numerous tools, like Google Publisher and Advertising.
9. Mixpanel
Mixpanel can assist you in tracking every facet of user behavior. It gives real-time updates, analyzes data, identifies trends, and facilitates simple data visualization using intricate charts and graphs.
Mixpanel is unique in that it takes a user-friendly approach to data discovery, requiring no prior SQL experience. The platform expands with your increasing data volume, therefore scaling is not a problem.
10. UXCam
UXCam is a straightforward mobile app analytics solution designed for teams that can be used by your entire mobile app company. By automatically gathering, processing, analyzing, and visualizing data on user activity, UXCam makes it simple to understand the intentions and actions that underlie the user experience.
To learn the how and why of the customer experience, teams can leave comments on session recordings, heatmaps, and travels through funnels.
Major platforms like Firebase, Google Analytics, and Segment are integrated with UXCam.
There is a 10,000 session/month free plan and a 100,000 session/month free trial available from UXCam.
11. Pendo
Pendo is a product management tool made for customer-facing industries like finance, healthcare, and educational technology. Pendo assists you in boosting client retention by providing insights on user behavior throughout the course of their product experience.
You may enhance onboarding and feature uptake by implementing tailored walkthroughs and messaging within the application. Features and product usage across web and mobile applications can be monitored by data analysts.
Product and marketing teams can use Pendo Feedback to prioritize and handle client feature requests with this solution. This offers a pipeline of product information gathered from several sources, including customer success check-ins, beta testing, reviews, and user interviews. Planning for the roadmap can be enhanced by combining the generated data with analytics.
12. dragonboat
Dragonboat assists team leaders with planning, setting priorities, completing tasks, and improving software solutions. Product teams can use it to create data-driven roadmaps and link goals with initiatives.
Results from the past can guide the development of new items. Teams working on a complex and varied product range will find this tool to be a great option. Agile execution is used to link OKRs, KPIs, product strategies, and customer needs.
The tool’s automatic progress monitoring, integrated team chat, and centralized feedback solution are beneficial to product managers.
13. Zoho Analytics
You can connect, compile, and analyze a lot of product data using Zoho Analytics. The application handles data preparation directly. Data management and preparation, visual analysis, collaborative analytics, and data storytelling are among the features. Data from hundreds of sources, such as files, databases, online URLs, data feeds, and business apps, can be integrated.
Using a range of charts, widgets, pivot tables, and tabular view components, visual analysis features assist in slicing and dicing data as needed to effectively communicate your product story.
HubSpot, Microsoft Dynamics, Salesforce, and other popular platforms are among those with which Zoho Analytics interfaces.
14. Hotjar
Hotjar is a platform for UX design and heatmaps that tracks user behavior on your online domains, such as your websites, applications, help documents, and so on. It offers cohort analysis of user sample groups, heatmaps that aggregate several sessions, and recordings of individual sessions.
Hotjar will cause your website to load slowly because it contains a lot of code. Second, it can be challenging to understand what you’re paying for at all times due to their highly ambiguous pricing.
15. Whatfix
Whatfix provides no-code solutions that enable businesses and product teams to develop in-app assistance and on-demand support, as well as powerful product analytics that track how users engage with an application. Whatfix provides users with contextual support that brings up resources, documentation, and videos that aid in application navigation and encourage user adoption.